"Customization era" incoming board type furniture in spring

Upgrade the transformation of enterprises, is a few years this enterprise is not open around the topic. Especially in the field of finished furniture, market share decreased year by year is an indisputable fact is. The development of some enterprises to the wood and other high-endproducts; some enterprises focus on a certain market segments deep; there are some attempts to emerging mobile Internet platform, to find a new way. However, for some enterprises, the lack of soul surface, the transformation and upgrading of reform and innovation and have not changed their defeat of the situation. The transformation and upgrading of furniture industry really be imperative, how to transform? What is the way out of furniture industry in the future?

The author thinks, the decline of traditional finished plate furniture, in addition to the strength of their own, and the dominant ideology is the enterprise did not follow the trend of the industryshift. Successful and Luxuries delivery, Sophia plate custom furniture, one of the most important aspect, is to conform to the trend of the development of the market and industry. "Customizationera" will be furniture another spring.

The first is the change of consumer groups, which makes the panel furniture from the rise of newopportunity. Now after 80 has gradually become the mainstream furniture consumer market.Compared with the preference solid wood after 60, after the 70 groups. They are more distinct personality. In the choice of furniture, is not simply consider the functional requirements, it is more important that the style of products. The panel furniture production speed, can with theconsumer demand change. Strong fashion sense furniture more in their pursuit of fashionableconsumer advocate.

Secondly, "Furniture Customization" is a prerequisite to achieve customer experience. In today'sbusiness environment, the final decision of the enterprise value and product. The experience of the user determines the value of the products. Now the product homogeneity of serious focus offurniture industry, most enterprises still spent on brand packaging and fried on. For product research and development of cognition, is only a few products to stay abroad see on. In fact we have not like apples and millet mobile phone which is screaming for the product. We still indulge in mining store showroom image research and promotion methods.

Mall Hall effect and the actual customer home decoration effect far apart. If the customerpurchased a set of furniture at home and the decoration style is inconsistent. Or not up to the customer for space use or colour collocation requirements. Imagine it will be terrible experience.Psychological gap will consumers have much. The finished product furniture obviously can not meet consumer needs to experience. More difficult to meet the personalized needs of "one to one". Customized furniture was born, not only make full use of space and solves the waste problem, but also solve the decoration and furniture style not unified problem, more important isto meet the personalized needs of consumers. This advantage is finished furniture incomparable.

In a user is the king era, demand more personalized. Only to the user as the center, put more effort in service and research users, giving users the best quality experience. Can we cultivatebrand loyalty in the future, so as to win the.

Need third, custom furniture is more in line with the "asset light" distribution mode. Store theexcess, and did not let the mall side to reduce the rent. In contrast to the dealer brings instead is operation cost and flagging sales continued to climb. Whether in a second tier market, stores, or in the three grade market large brand independent stores. Unless the property owned or dealer,who follows the pressure of the rising rents. On the other hand, the supply of raw materialsprices, the state environmental protection standards to improve the manufacturers cost pressures. Will be transferred to the product delivery price. In the flat effect as the premiseparameters, operating ideas past manufacturers to encourage dealers shop or open shop, will be abandoned. The place is a bit small but excellent experience store. And these experience shopscan open in the professional furniture market, also can exist as an independent storefront or community stores, even the city complex in Wanda like in.

The traditional distribution mode, put more money into the store decoration and hard,promotional. "Asset light" business model, is through the mobile Internet media for the promotion,the use of multimedia technology to display products. To avoid the high rents and expensivedecoration, advertising investment.

"Custom" era coming, the industry is still in the rapid growth period. A huge market space. At present the only Sophia, yet goods delivery and a few brands to achieve the national layout, and the product focused professional custom most of the enterprise in the cabinet products, there is a certain distance from the whole house custom. Experienced in the mature custom brand of the market, consumers have have a very high awareness of the custom furniture. So the domesticcustom furniture industry still has great market space. Then the finished plate enterprises nowhow should seize the high-speed development of the opportunity.